Kristin Demetrious is a researcher in media & communication and sub-political movements that oppose risk producing industries, with a focus on the ethics and politics of public relations. Kristin’s research investigates power relations in PR through social sites such as grassroots activism and gender, using a socio-cultural lens to explore how it can create and control forms of identity and shape public debates that influence social directions. She has two award winning books: Public Relations, Activism and Social Change: Speaking Up (Routledge 2013) and an edited collection with co-author Christine Daymon: Gender and Public Relations: Critical Perspectives on Voice, Image and Identity (Routledge 2014). Her most recent book is Preened narratives and plastic words: How neoliberalism and public relations silence public debate on the changing climate and on refugees (forthcoming OUP).